TOMRA Systems ASA
HQ
Asker, Norway
NZ Employees
144
Industry
sensor-based sorting and collection technology for recycling and food processing
NZ Presence
Significant operations including headquarters for TOMRA Collection NZ in Auckland, main hub for TOMRA Food APAC in Auckland, Field Research Centre in Waikato, and service operations nationwide focused on reverse vending machines and food sorting solutions.
AI Focus Areas
AI Maturity Evidence
TOMRA develops and deploys proprietary AI technologies including LUCAi deep learning sorters (since 2019), AI in reverse vending machines for container recognition, and deep learning for waste/metal/food sorting across divisions. Used in products like TOMRA 4C, GAINnext, AUTOSORT. Actively innovating with AI neural networks trained in-house.
Transformation Opportunities
| Area | Opportunity | Impact | Complexity |
|---|---|---|---|
| Operations | Predictive maintenance on reverse vending machines and sorters using IoT sensor data and AI models to predict failures | high | moderate |
| Data Analytics | AI-driven insights from collection and sorting data to optimize recycling routes, forecast demand for deposit schemes | high | moderate |
| Supply Chain | AI optimization of parts logistics and inventory for field service across NZ | medium | simple |
Decision Makers
Paul Slupecki
Head of TOMRA Food APAC
Oversees Auckland hub, R&D, and tech deployment in NZ food sorting where AI is core
Peter Lamb
VP, Head of Sales TOMRA Fresh Food
Leads sales of AI-integrated fresh food sorting solutions in NZ/AU
Kiri Shuker
People & Culture Manager
HR lead for NZ ops, potential for AI in talent/ops transformation
Tech Stack Signals
Competitive Landscape
Competitors like ZenRobotics, AMP Robotics, Recycleye are advancing AI robotics for sorting, creating pressure for TOMRA to innovate internally and stay leader in sensor-AI integration.
AIA Fit Assessment
- --Mature AI in products reduces need for external build help
- --Enterprise scale with internal engineering (hiring sensors eng)
- --High budget but scaling stage may have internal capability
- --Opportunities in ops AI but not core transformation need
Hiring Signals
Total Roles
5
Remote
No
Levels
senior
Skills Sought
Company Timeline
Acquired NZ-based Compac sorting manufacturer
First tracked via NZ deposit scheme news
Jobs tracked, APAC expansion
Engagement Angle
With your leadership in AI-powered sorting products, how are you leveraging AI to optimize internal field service and predictive maintenance for maximum uptime in NZ's upcoming Deposit Return Scheme?
Recommended AIA Service
Process Automation Sprint