Springload Te Pipītanga
HQ
Wellington, New Zealand
NZ Employees
50-70
Industry
digital agency
NZ Presence
Headquarters at Level 7 Hope Gibbons Building, 7 Dixon Street, Wellington Central. Fully NZ-focused digital agency serving businesses, government, and not-for-profits.
AI Focus Areas
AI Maturity Evidence
Running proof-of-concepts (POCs) like AI-powered chatbots for customer service, automated content generation for marketing, and ML for customer behavior analysis. Blog posts on navigating AI revolution, human-centred AI design (ML, NLP, chatbots, computer vision). Skills page lists AI development and strategy guidance. Recently hired CTO Shane Smith with AI/emerging tech expertise.
Transformation Opportunities
| Area | Opportunity | Impact | Complexity |
|---|---|---|---|
| Development | AI-assisted coding (e.g., GitHub Copilot), automated testing, DevOps pipelines | high | moderate |
| Content & Design | AI-generated drafts, design prototyping (e.g., Midjourney/Figma AI), A/B testing optimization | high | simple |
| Client Strategy | AI analytics for client data insights, personalized strategy recommendations | medium | moderate |
| Operations | AI for project forecasting, resource matching, internal chatbots | medium | complex |
Decision Makers
Bron Thomson
Founder & CEO
Leads company direction; publicly discusses AI changes at work (e.g., NZ Tech Rally talk)
Shane Smith
Chief Technology Officer
Recently hired for expertise in AI, privacy, security; key for tech/AI decisions
Jodi Willocks
Chief Client Officer
Advocates client AI POCs (chatbots, content gen); bridges client needs to AI adoption
Mike Enoka
Chief Strategy Officer
Leads strategy including AI/emerging tech guidance for clients
Tech Stack Signals
Competitive Landscape
NZ digital agencies (e.g., former Touchtech post-merger, others like Skyrocket, What IF Web) increasingly offering AI services. Competitive pressure to integrate AI for advanced client solutions like intelligent platforms, to maintain edge in gov/business/not-for-profit sectors.
AIA Fit Assessment
- --NZ SME at experimenting AI maturity with POCs but no scaling evidence; needs external guidance
- --Medium budget via $15M+ revenue, solid salaries; actively hiring seniors
- --High-potential ops in dev/content (core to agency) ripe for AI automation
- --Leadership publicly engaged on AI, accessible via LinkedIn
Hiring Signals
Total Roles
1
Remote
Yes
Levels
senior
Skills Sought
Company Timeline
First tracked
Engagement Angle
Your 'lily padding' AI experiments (chatbots, content gen) are spot-on for building confidence—let's scale them into AI-native workflows to accelerate client impact and differentiate Springload.
Recommended AIA Service
Process Automation Sprint