RUSH Digital
HQ
Auckland, New Zealand
NZ Employees
100-120
Industry
digital product design and development agency
Open Positions
9
NZ Presence
Headquarters in Parnell, Auckland CBD; primary operations in New Zealand with over 100 employees across NZ, Australia, and Malaysia
AI Focus Areas
AI Maturity Evidence
Offers enterprise AI Acceleration services including strategy, governance, custom GPTs, AI-augmented dev/test; developed proprietary R/VISION computer vision platform for safety; internal AI tools for operations, finance, HR; Head of Engineering & AI; LinkedIn posts on guiding AI adoption; ISO 27001 certified secure AI toolchain; streamlining design/code processes with AI.
Transformation Opportunities
| Area | Opportunity | Impact | Complexity |
|---|---|---|---|
| Operations | AI-driven predictive resourcing and dynamic project scheduling to maximize billable utilization | high | moderate |
| Sales | Generative AI for personalized client proposals and lead qualification based on past project data | high | simple |
| HR | AI-powered talent matching, performance analytics, and employee retention prediction | medium | moderate |
| Design & Engineering | Advanced AI agents for automated design iteration, code optimization, and QA defect prediction | high | complex |
Decision Makers
Danu Abeysuriya
Founder & Chief Technology Officer
Leads all technology strategy and AI innovation initiatives
Hamish Friedlander
Head of Engineering & AI
Directly oversees engineering teams and AI product development like R/VISION
Steve Horner
Chief Strategy Officer
Drives digital transformation strategy including AI enablement for clients and internal ops
Tech Stack Signals
Competitive Landscape
NZ digital agencies like BBT Digital, Nero Motion, and others are adopting AI for client services; high competitive pressure as enterprise clients (e.g., infrastructure, energy) demand AI-powered digital products.
AIA Fit Assessment
- --Clear signals of scaling AI but seeking architect expertise indicates gaps in internal capability
- --Medium budget with growth (acquisitions, hiring, awards)
- --Multiple high-impact internal transformation opportunities in ops/sales despite client-facing AI maturity
- --NZ SME with accessible decision-makers focused on AI acceleration
Hiring Signals
Total Roles
5
Remote
No
Levels
junior, senior, leadership
Skills Sought
Company Timeline
Founded as Rush Digital Interactive Limited
Acquired Pixel Fusion, expanding markets
First tracked via AI-relevant job listings
Open Positions (9)
| Title | Location | Salary | Tags |
|---|---|---|---|
Intermediate Full Stack | Auckland CBD, Auckland (Hybrid) | Not specified | - |
Title Intermediate Full Stack Location Auckland CBD, Auckland (Hybrid) Salary Not specified Posted 2 days ago Listing View listing | |||
Senior Backend Engineer | Auckland CBD, Auckland (Hybrid) | Not specified | - |
Title Senior Backend Engineer Location Auckland CBD, Auckland (Hybrid) Salary Not specified Posted 2 days ago Listing View listing | |||
Full Stack Support Engineer | Auckland CBD, Auckland (Hybrid) | Not specified | - |
Title Full Stack Support Engineer Location Auckland CBD, Auckland (Hybrid) Salary Not specified Posted 1 day ago Listing View listing | |||
Solution Architect | Auckland CBD, Auckland | - | Full time, hybrid (Auckland CBD), leading AI innovation, awarded Best Place to Work (SME) 2024 and 2025, strong engineering culture, awesome office culture with start-up buzz, social events, cake days, fruit days, lunch provided frequently, ongoing training and development with lunch & learns, personalised development plans |
Title Solution Architect Location Auckland CBD, Auckland Tags Full time, hybrid (Auckland CBD), leading AI innovation, awarded Best Place to Work (SME) 2024 and 2025, strong engineering culture, awesome office culture with start-up buzz, social events, cake days, fruit days, lunch provided frequently, ongoing training and development with lunch & learns, personalised development plans Posted 5 days ago Listing View listing | |||
Senior / Tech Lead | Parnell, Auckland (Hybrid) | Not specified | - |
Title Senior / Tech Lead Location Parnell, Auckland (Hybrid) Salary Not specified Posted 20 days ago Listing View listing | |||
Senior Full Stack Engineer - 6-Month Fixed | Christchurch Central, Canterbury (Hybrid) | Not specified | - |
Title Senior Full Stack Engineer - 6-Month Fixed Location Christchurch Central, Canterbury (Hybrid) Salary Not specified Posted 20 days ago Listing View listing | |||
Senior Test Engineer | Auckland CBD, Auckland (Hybrid) | Not specified | - |
Title Senior Test Engineer Location Auckland CBD, Auckland (Hybrid) Salary Not specified Posted 13 days ago Listing View listing | |||
Senior Full Stack Software Engineer | Auckland CBD, Auckland | - | Full time, hybrid, key tech: Angular, Java Spring Boot, professional_services, low, senior, unknown |
Title Senior Full Stack Software Engineer Location Auckland CBD, Auckland Tags Full time, hybrid, key tech: Angular, Java Spring Boot, professional_services, low, senior, unknown Posted 0 days ago Listing View listing | |||
Senior Test Engineer | Parnell, Auckland (Hybrid) | - | Full time; Flexibility; Human-centred design; Innovation; Elevate software quality in end-to-end testing strategies. Drive automation, mentor teams, and ensure seamless releases in a fast-paced environment, technology, low, senior, hybrid |
Title Senior Test Engineer Location Parnell, Auckland (Hybrid) Tags Full time; Flexibility; Human-centred design; Innovation; Elevate software quality in end-to-end testing strategies. Drive automation, mentor teams, and ensure seamless releases in a fast-paced environment, technology, low, senior, hybrid Posted 1 day ago Listing View listing | |||
Engagement Angle
You're hiring a Solution Architect to scale AI architectures—how can AI-native workflows accelerate your internal project delivery by 30-50% to win more enterprise deals?
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