ProCare Health Limited
HQ
Auckland, New Zealand
NZ Employees
Approximately 550 (including contractors, per 2024 annual report; estimates up to 750 in 2025)
Industry
Primary Health Organisation (PHO)
NZ Presence
New Zealand's largest Primary Health Organisation (PHO), headquartered in Auckland. Supports over 140 general practices serving approximately 700,000-860,000 enrolled patients primarily in Tāmaki Makaurau (Auckland) region, including the largest Māori, Pacific, and South Asian populations. Manages 150+ Health NZ contracts across Auckland, Counties Manukau, Waitematā, and Northland.
AI Focus Areas
AI Maturity Evidence
Partnership with Heidi Health for AI medical scribe rollout across network (April 2025); Co-founding Health Accelerator JV with other PHOs focusing on AI/robotics (July 2025, co-chaired by CEO Bindi Norwell); Digital platforms like Modern Data Platform (MDP), Power BI, Te Ara analytics; Use of Nabla Copilot virtual scribe and robots for CVD assessments.
Transformation Opportunities
| Area | Opportunity | Impact | Complexity |
|---|---|---|---|
| General Practice Administration | Expand AI scribes (Heidi) and inbox triage automation to reduce GP admin time | high | moderate |
| Population Health Management | AI predictive analytics for high-risk/high-needs patients (Māori/Pacific focus) | high | complex |
| Clinical Workflows | Robotics/AI for CVD risk assessments, referrals, and chronic disease management | high | moderate |
| Patient Engagement | AI chatbots/virtual assistants for triage and follow-up | medium | simple |
Decision Makers
Bindi Norwell
Group Chief Executive Officer
Leads AI strategy; co-chair of Health Accelerator JV; championed Heidi Health AI scribe partnership; advocates for digital transformation and innovation in primary care.
Helen Fisher
General Manager - Digital, Data and Technology
Oversees digital transformation, data-driven solutions, and technology adoption including AI tools.
Paul Roseman
General Manager, Strategic Development
Designs clinical digital programs including digital assistants, electronic decision support, and performance indicators.
Dr Karl Cole
ProCare Network Limited Board Member
GP with expertise in clinical informatics; founding Fellow of Health Informatics NZ; advocates patient portals and technology to address disparities.
Tech Stack Signals
Competitive Landscape
Competitors (Pegasus Health, Pinnacle Midlands Health Network, Tū Ora Compass Health) are actively adopting AI through joint Health Accelerator venture with ProCare, exploring AI scribes, robotics, and digital tools. Broader NZ primary care sector seeing increased AI scribe uptake to combat GP shortages.
AIA Fit Assessment
- --Proven early AI adopters with Heidi partnership and Health Accelerator leadership
- --Large-scale network (140+ practices, 700k+ patients) ideal for AI scaling
- --Strong executive commitment to digital transformation (CEO, GM Digital)
- --Acute GP admin burdens and workforce pressures align perfectly with AI automation
- --Joint ventures signal openness to tech partnerships; active hiring/innovation
Engagement Angle
Co-chairing the Health Accelerator with 500+ practices – let's collaborate to deploy AI scribes and robotics at scale across your network.
Recommended AIA Service
AI-powered clinical and admin automation solutions