Potentia Ltd
HQ
Auckland CBD, New Zealand
NZ Employees
38
Industry
technology recruitment
NZ Presence
Headquarters in Auckland with additional offices in Wellington, Christchurch, and Dunedin. Full NZ operations as the largest locally-owned tech recruitment firm.
AI Focus Areas
AI Maturity Evidence
Published a 2024 blog 'Lifting the lid on AI in recruitment' discussing AI tools for job ads, matching, and screening, indicating awareness and discussion. Hiring roles like M365 Platform Lead for Copilot/AI adoption, QA Engineer with AI/automation focus, but no evidence of internal AI systems in production. Compensation report uses data analytics (18k+ points) but not explicitly AI-driven.
Transformation Opportunities
| Area | Opportunity | Impact | Complexity |
|---|---|---|---|
| Recruitment Operations | AI-powered resume screening, candidate matching algorithms, and predictive hiring analytics to automate sourcing from large databases like their 18k+ comp data points. | high | moderate |
| Sales and Client Acquisition | AI chatbots for initial client inquiries, lead scoring from market data, and personalized outreach using tech sector insights. | high | simple |
| Data Analytics | ML models on hiring data for better salary trends, skill gap predictions, and retention insights beyond current comp reports. | medium | moderate |
| HR and Internal Operations | Implement M365 Copilot for internal productivity, automate admin tasks like payrolling and compliance. | medium | simple |
Decision Makers
Julian Lambert
Director of Customer
Involved in leadership conversations including AI introduction in tech (LinkedIn posts); key for digital strategy in recruitment.
Sam Nowell
Director
Senior director overseeing operations; relevant for approving transformation initiatives.
Abe Naus
General Manager - Auckland
GM leading Auckland hub; featured in tech job market briefings including AI discussions (YouTube 2025).
Guy Day
Managing Director
Recently appointed MD; top decision-maker for strategic AI adoption.
Tech Stack Signals
Competitive Landscape
Competitors in NZ tech recruitment (e.g., Robert Walters, Hays) are adopting AI for candidate matching and screening; Potentia discusses AI but lacks implementation, creating pressure to transform to maintain #1 local position.
AIA Fit Assessment
- --NZ-based SME in 'exploring' AI maturity with high budget signals from leadership hires and merger growth.
- --Clear manual processes in core recruitment ops ripe for AI automation; hiring AI-related roles indicates need for expertise.
- --Multiple transformation opps in operations and analytics with accessible directors.
Hiring Signals
Total Roles
5
Remote
No
Levels
mid, senior, leadership
Skills Sought
Company Timeline
Founded
Merged with Crew Technology; first tracked
Jobs tracked with AI focus
Engagement Angle
Your recent blog on 'AI in recruitment' highlights the potential, but hiring a Copilot lead shows the internal gap—let's help automate your candidate matching to cut sourcing time by 50% and scale placements.
Recommended AIA Service
Process Automation Sprint