Overdose.
HQ
Auckland, New Zealand
NZ Employees
30+
Industry
digital commerce agency
Open Positions
1
NZ Presence
Auckland office (original HQ) at Suite 1, Level 2, 20 Augustus Terrace, Parnell, Auckland, New Zealand with 30+ commerce professionals focusing on digital commerce transformation.
AI Focus Areas
AI Maturity Evidence
Self-describes as 'AI-first digital commerce agency' in job postings. Integrates AI tools like Shopify Sidekick AI, Adobe Sensei for search, mentions generative search/GEO. Incubated internal AI services company Allexive for AI strategy. Uses data platforms like Looker and BigQuery. Interviews/partners with AI firms like Cynthia.io, Nosto.
Transformation Opportunities
| Area | Opportunity | Impact | Complexity |
|---|---|---|---|
| Marketing Operations | AI-driven automated campaign management, predictive ROAS optimization, and real-time bidding adjustments | high | moderate |
| Content & Creative | Generative AI for ad creatives, personalized content at scale, and A/B testing automation | high | simple |
| Data Analytics | AI-powered client insights dashboards, anomaly detection in performance data, and predictive client churn | medium | moderate |
| HR & Operations | AI for resource allocation, talent matching to projects, and workflow automation | medium | complex |
Decision Makers
Charlotte Pecover
Managing Director (Auckland)
Oversees NZ operations including tech, marketing, and delivery teams key for AI adoption locally
Nikolai Mouraviev
Group Chief Technical Officer
Leads technical strategy and integrations, including AI tools and platforms
Todd Welling
Group Chief Strategy Officer
Drives overall strategy, positioned Overdose as global digital leader with AI focus
Tech Stack Signals
Competitive Landscape
NZ digital agencies and competitors (e.g., SmartSites, Omnycode) adopting AI for marketing automation and GEO. Pressure from awards like Google Agency Excellence for generative AI. Emerging AI agencies in NZ increase need to differentiate internal ops.
AIA Fit Assessment
- --Clear NZ presence with growth (30+ staff, leadership hires)
- --Adopting AI client-facing but opportunities in internal processes
- --Medium budget signals from global scale, but internal tech capability tempers urgency
Hiring Signals
Total Roles
2
Remote
No
Levels
leadership
Skills Sought
Company Timeline
Founded in Auckland as digital commerce agency
First tracked via Digital Marketing Lead job listing
Additional leadership hires observed
Open Positions (1)
| Title | Location | Salary | Tags |
|---|---|---|---|
Digital Marketing Lead (Auckland) | Auckland, Auckland, New Zealand | - | Be an early applicant |
Title Digital Marketing Lead (Auckland) Location Auckland, Auckland, New Zealand Tags Be an early applicant Posted 5 days ago | |||
Engagement Angle
As an AI-first agency scaling to 30+ in NZ, how can AI automate your internal campaign ops and creative workflows to free up time for high-value client strategy?
Recommended AIA Service
Process Automation Sprint