NZME
HQ
Auckland, New Zealand
NZ Employees
Approximately 1,100
Industry
Media and Entertainment
Open Positions
2
NZ Presence
Headquarters in Auckland with nationwide operations in digital media (NZ Herald, BusinessDesk), radio broadcasting, and entertainment platforms.
AI Focus Areas
AI Maturity Evidence
Production deployment of BigQuery ML-powered Karma recommendation engine serving 1B+ recommendations; dedicated startup-like team developing First Look AI and AI-driven homepage; appointment of CIO Katie Macdiarmid in Sep 2024 to lead enterprise AI adoption; active hiring for Software Engineer roles focused on AI/LLM chatbots.
Transformation Opportunities
| Area | Opportunity | Impact | Complexity |
|---|---|---|---|
| Content Creation | Expand First Look AI to full article drafting, summarization, and multimedia generation | high | moderate |
| Audience Engagement | Deploy advanced LLM chatbots for personalized news delivery and interaction | high | moderate |
| Personalization | Upgrade recommendation engine with multimodal AI incorporating audio/video from radio assets | high | complex |
| Advertising & Monetization | AI-optimized dynamic ad insertion and real-time bidding based on user behavior | high | moderate |
| Operations | Automate content moderation, transcription, and research across newsrooms | medium | simple |
Decision Makers
Katie Macdiarmid
Chief Information Officer
Responsible for leading enterprise-wide AI adoption, digital growth, and technology ecosystem to maximize competitive advantage.
Michael Boggs
Chief Executive Officer
Sets strategic direction for digital transformation and AI investments.
Matt Martel
Managing Editor, Audience and Platform Curation
Leads development and deployment of AI tools for audience engagement and personalized content delivery.
Tech Stack Signals
Competitive Landscape
Key competitors like Stuff.co.nz are aggressively adopting AI for content generation, research, and audience retention, leading to direct audience battles where NZME's AI strategies (e.g., 'robots' for Herald) are pivotal. Other NZ media (RNZ, TVNZ) also use AI tools, intensifying the need for advanced AI capabilities.
AIA Fit Assessment
- --Proven production AI/ML implementations (Karma engine) with measurable ROI (21% CTR uplift, millions of pageviews).
- --Dedicated AI teams and tools (First Look AI, AI homepage) indicate scaling momentum.
- --Recent tech leadership appointment focused on AI enterprise rollout.
- --Active SEEK hiring for AI-specialized fullstack engineers aligns with AIA's strengths.
- --Media sector's high AI potential in personalization/content gen matches AIA expertise.
- --Modern cloud-native tech stack (GCP, Python, etc.) ready for advanced AI integration.
Open Positions (2)
| Title | Location | Salary | Tags |
|---|---|---|---|
Software Engineer – Fullstack | Auckland CBD | - | React, TypeScript, Node.js, Python, Docker, full time, AI/LLM focus, media_entertainment, high, mid, onsite |
Title Software Engineer – Fullstack Location Auckland CBD Tags React, TypeScript, Node.js, Python, Docker, full time, AI/LLM focus, media_entertainment, high, mid, onsite Posted 1 day ago Listing View listing | |||
Intermediate Data Engineer | Auckland CBD, Auckland | - | Data pipelines, cloud, permanent, data engineering focus |
Title Intermediate Data Engineer Location Auckland CBD, Auckland Tags Data pipelines, cloud, permanent, data engineering focus Posted 25 days ago Listing View listing | |||
Engagement Angle
With your new CIO leading enterprise AI and recent hiring for LLM chatbots, how can AIA supercharge your First Look AI and Karma engine for superior audience monetization?
Recommended AIA Service
AI Engineering & Scaling Services