FIRN Analytics
HQ
Auckland, New Zealand
NZ Employees
35
Industry
Data Analytics Consultancy
NZ Presence
Headquarters at 18 Sale Street, Auckland. All operations in New Zealand, serving over 150 NZ businesses including The Warehouse Group.
AI Focus Areas
AI Maturity Evidence
Provides AI/ML services including model deployment and governance; achieved Snowflake AI Data Cloud Services Premier Tier status (recent, ~Jan 2026); partners with DataRobot; graduate program covers AI tools; leadership expertise in AI/ML.
Transformation Opportunities
| Area | Opportunity | Impact | Complexity |
|---|---|---|---|
| Consulting Delivery | AI-powered automation for data pipeline development and testing (e.g., enhancing dbt/Matillion with genAI code assistance) | high | moderate |
| Client Onboarding | AI assessment of client data maturity and automated recommendation of transformation roadmaps | high | simple |
| Talent Development | Personalized AI-driven training paths for graduates using tools like Snowflake Cortex and DataRobot | medium | moderate |
| Sales Enablement | Predictive analytics for lead qualification leveraging internal client data patterns | medium | simple |
Decision Makers
Nick Lupis
Managing Director
Founder/CEO equivalent; 20+ years in BI/DW/analytics; expert in Snowflake, DataRobot; leads tech partnerships and future tech scouting.
Grant Buckley
Sales and Marketing Director
20+ years in AI, data science, predictive analytics/ML; drives client AI solutions.
Sarah Marsden
Data and Analytics Practice Manager
Technical leader in SQL/Python/R/cloud; manages delivery of advanced analytics/ML projects.
Milda Zarankaitė
Client Manager
Consults on AI, data warehousing/transformation; focuses on data-driven culture.
Tech Stack Signals
Competitive Landscape
NZ data analytics consultancies (e.g., other Snowflake/Tableau partners) are adopting AI; FIRN differentiates with Premier AI Tier Snowflake status and Coalesce ANZ Partner of the Year; competitors include global firms like Deloitte NZ pushing AI.
AIA Fit Assessment
- --Established data/AI consultancy scaling via hires; ripe for next-gen AI to automate internal processes and differentiate services.
- --Strong tech stack but opportunities in genAI for pipelines/sales.
- --NZ enterprise clients align with AIA targets; recent awards signal momentum.
- --Leadership AI-savvy but focused on implementation—room for strategic AI transformation partnership.
Engagement Angle
Congrats on Snowflake AI Premier Tier and graduate program launch—how can AIA supercharge your DataRobot ML deployments for faster client value?
Recommended AIA Service
AI Acceleration for Data Consultancies