Figured Limited
HQ
Auckland, New Zealand
NZ Employees
70-80
Industry
farm financial management software
NZ Presence
Headquarters in Auckland CBD with hybrid work arrangements; primary operations and most employees based in NZ
AI Focus Areas
AI Maturity Evidence
Dedicated Head of Data and AI (Amy Milbourn); Hiring Technical Product Manager - AI to lead transition from traditional SaaS to AI-enabled product; Job description emphasizes building AI systems for financial decisions in agriculture.
Transformation Opportunities
| Area | Opportunity | Impact | Complexity |
|---|---|---|---|
| Product Development | AI-assisted code generation, automated testing, and model deployment pipelines to accelerate AI feature rollout | high | moderate |
| Customer Success | AI-powered chat agents and predictive support to handle farmer/advisor queries on budgets and forecasts | high | simple |
| Sales & Marketing | AI-driven lead scoring, personalized outreach to accounting firms, and churn prediction | medium | moderate |
| Data Operations | Automated ETL pipelines and synthetic data generation for training farm financial AI models | high | complex |
Decision Makers
Amy Milbourn
Head of Data and AI
Directly leads AI initiatives and data strategy critical for product transition
Nadine Finlay
Head of Product
Oversees product roadmap including AI use cases for farm financial tools
Josh Hu
Vice President of Engineering
Builds engineering infrastructure supporting AI/ML deployment
Dave Dodds
Chief Executive Officer
Strategic oversight of AI transformation pivot
Tech Stack Signals
Competitive Landscape
Competitors like Farm Focus, Total Farm Management, and AgExpert have limited AI adoption; Figured is differentiating with AI but faces pressure from broader agtech AI innovations (e.g., precision ag tools); need to scale AI ops to maintain lead.
AIA Fit Assessment
- --NZ-based with high budget signals and agriculture focus ripe for AI ops
- --Scaling AI internally but opportunities in automating their own dev/support processes
- --Limited internal capability signals via hiring, but dedicated AI head suggests growing self-sufficiency
Hiring Signals
Total Roles
1
Remote
No
Levels
senior
Skills Sought
Company Timeline
Founded by farmers/accountants Carl McDonald and David Marshall
NZ Hi-Tech Startup of the Year; Rapid growth in NZ/AU/US
First tracked: AI Technical Product Manager job posted
Engagement Angle
With your exciting pivot to AI-enabled farm finance, how can we streamline your internal data pipelines and dev workflows to get probabilistic insights to farmers faster?
Recommended AIA Service
Process Automation Sprint