Deadly Ponies
HQ
Auckland, New Zealand
NZ Employees
25-50
Industry
luxury leather accessories ecommerce
NZ Presence
Headquartered in Auckland with flagship stores in Ponsonby, Britomart, Newmarket (Auckland), Wellington, and Queenstown. All core operations based in New Zealand.
AI Focus Areas
AI Maturity Evidence
Hiring a 'Visual Content Designer (AI-Forward)' role requiring blending strong design skills with AI tools for ecommerce, campaigns, and social media assets. No evidence of broader AI systems or tools in use.
Transformation Opportunities
| Area | Opportunity | Impact | Complexity |
|---|---|---|---|
| Marketing & Content | Generative AI for creating product visuals, lookbooks, social posts, and campaign assets, reducing reliance on photographers and speeding up iterations. | high | simple |
| Ecommerce | AI-powered personalized recommendations, virtual try-on features, and dynamic pricing based on demand. | high | moderate |
| Operations | AI for inventory forecasting, supply chain optimization, and sustainability reporting automation. | medium | moderate |
| Customer Service | AI chatbots for personalized styling advice and order support. | medium | simple |
Decision Makers
Liam Bowden
Creative Director & Founder
Leads design and creative direction; directly relevant for AI in visual content and product design.
Steven Boyd
Co-Founder & Managing Director
Business operations and strategy; key for approving AI transformations in retail/ecommerce.
Alexander Herd
Chief Operations Officer
Oversees operations; relevant for AI in supply chain, inventory, and efficiency.
Tech Stack Signals
Competitive Landscape
NZ luxury fashion peers like Karen Walker and Trelise Cooper are digitizing; global luxury brands (e.g., via Shopify) adopting AI for personalization and content. Competitive pressure in ecommerce to use AI for faster content cycles and personalization amid fast fashion rise.
AIA Fit Assessment
- --Early-stage AI exploration via targeted hiring, lacking depth for full transformation
- --Clear high-impact opportunities in content and ecommerce for SME fashion brand
- --NZ-based with accessible founders; budget for growth but needs expertise
- --Manual creative processes ripe for AI automation
Hiring Signals
Total Roles
1
Remote
No
Levels
junior
Skills Sought
Company Timeline
First tracked via AI-forward job listing
Engagement Angle
Your new Visual Content Designer (AI-Forward) role signals smart exploration of AI – we can help build scalable generative AI workflows to supercharge content production across ecommerce and social, without needing a full internal team.
Recommended AIA Service
Process Automation Sprint